ECOWRAP WITH HINDALCO

Aluminium foil acts as a total barrier to light and oxygen, odours and flavours, moistness, and germs, and so it is used broadly in food packaging.

ecowrap-hindalco

Aluminium foil acts as a total barrier to light and oxygen, odours and flavours, moistness, and germs, and so it is used broadly in food packaging. The purpose of aluminium is to make long-life packs for drinks and dairy goods, which allows storing without refrigeration. Due to its wide range of application aluminium foil become a very essential part of every commercial & house hold kitchen. Every year India consumes Many Million tone of Aluminium foil in food packaging but the recycling rate is less than 25%.

'Freshwrapp' brand of Aditya Birla group have been taking many steps to build a reveres supply chain to bring back used aluminium food packaging items. Post consumed aluminium foil is least bothered and high tradable value commodity of municipal solid waste stream. Ecowrap is best stakeholder to define this problem statement & has wonderful past experience to deal with it. In order to this, Ecowrap & Aditya Birla group started a Joint program to build and effective eco-system to bring post-consumed aluminium foil into recycling chain. This Joint initiative called 'EcoAdi'. We aimed to tap 15000 people through Schools, Collages, and High Rise Apartments. In this project both these organisation intend to build an effective infrastructure, reverse supply chain & awareness among targeted population.

This project has been supported by Dr. B. Lal. Institute of Biotechnology and there 15 student volunteers. Schools and high rise societies were active participant. We collected - metric ton of used aluminium foil and bring it back into value chain through recycling. It helped environment in saving metric ton of Green House Gas emission & reduced litres of gasoline consumption.